Palm Beach is known for its white sand and calm waters, which tourist often take advantage of by using water sport concessions, snorkeling and diving. Various time-share ownership and full-time ownership condos have been and are being built in the area. Together with neighbouring Eagle Beach to the south, the beach placed seventh on TripAdvisor Travelers' Choice 2013 list of best beaches in the world. Palm Beach is a tourism district about 6 kilometers northwest of Oranjestad, the capital of Aruba. A number of high rise hotels are located there, such as Hyatt Regency Aruba Resort & Casino, Aruba Marriott Resort, Occidental Grand Aruba, Holiday Inn SunSpree Resort, Ritz Carlton Resort, and RIU palace Aruba. A shopping district adjacent to the hotels was finished in 2009, called Palm Beach Plaza Mall. Together with neighbouring Eagle Beach to the south, the beach placed seventh on TripAdvisor Travelers' Choice 2013 list of best beaches in the world.

Little North of Palm Beach is Malmok Beach, a small sandy strip running all the way until the northern tip of Aruba. Smaller apartment complexes and luxurious holiday homes are located along this dead-end Boulevard. Hadicurari Beach (kiting), Arashi Beach and Boca Catalina (snorkeling) are popular location.